When Logic Turns To Emotion, Your Service Turns To Dollars 💰
If you’re a handyman, or gal,
You know what a drill bit is.
If you know what a drill bit is, you know there’s different sizes, for example a 1/4” (Quarter Inch) drill bit
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If Home Depot asked me to sell more 1/4” drill bits,
Here’s some messaging changes I’d make in about 10 minutes..
Let’s look at what a 1/4” drill bit is,
It’s a tip attachment on a drill.
Why would someone buy a 1/4” drill bit?
Well, most just want to make a 1/4” hole in the wall
(Here’s where it gets fun.)
That would hit logical side of the purchase,
Sales are made when we connect the dots between LOGIC and EMOTION.
He doesn’t just wants to make a 1/4” hole in the wall,
He really wants to build a shelf.
He doesn’t just want to build a shelf,
He wants to organize those books scattered on his desk.
He doesn’t just want to organize his books,
He wants a neat, organized workspace that he’s proud of.
But he doesn’t just want a organized workspace,
He wants the compliments from his wife from how nice it looks, how clean and organized everything is, and that she’s proud of him for taking care of his mess.
So are we just selling a 1/4” drill bit?
Or are we selling a means to a clean workspace worthy of the highest compliments from his wife?
If Home Depot marketed that message,
Sales would go through the roof 📈