What We Can Learn From Jeff Bezos

In his final letter as CEO to his share holders, on April 15

Jeff Bezos gave us this little gem

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Now this really helped contextualize, an eye opening feeling,

as it should for you.

“Being yourself is worth it, but don’t expect it to be easy or free”

Like just think about that, it’s more like

“being yourself” is a state, or a position,

and it’s so accurate!

Like, hey we all have our dues to pay, we all have to become someone,

that’s all our goals are.


The goal isn’t to run a marathon, it’s to become a runner.

The goal isn’t to publish a book, it’s to become a writer.

The goal isn’t to become rich, it’s to become a financial earner.

But, only until you surpass a point, you get to achieve the ability to “be yourself”..

This dude’s worth $197.8Billion Dollars and has enough insight, to look back and say that to achieve the freedom of being yourself..

Dues had to be paid.

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“Creative” a State, Not Just a Quality

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Ready, Fire, Aim Spotlight : Byron Ovenstone