The Word “Hack”
When London was smaller, there was a borough outside of London a little town named Hackney.
Hackney was a place where they would raise horses
They wouldn’t raise thorough bred horses, not race horses, not extraordinary show horses
Just average horses, at an average price.
If you got a Hackney horse, you weren’t rich, you were maybe a handsome barber, or a modest goods provider, and owning a Hackney horse is where you got the nickname of being a “hack”
You didn’t have a special horse, you simply had a horse.
Theres nothing wrong with raising a hack.
Nothing wrong with buying a hack.
Nothing wrong with selling a hack.
Being a hack is about “Giving the customer exactly what they want, at a decent price”
There’s selling a hack, buying a hack, but what bothers most is hearing their business of being a hack, as hack-work.
But you should distinguish the hack-work from the other work you do, if you do offer other work.
Most wouldn’t be satisfied for being the “hack”, because I’m convinced most are fulfilled through sharing work that is meaningful to them.
But if you are satisfied, you should almost let that be your staple.
Theres Gucci, Louis Vuitton, Nike and The North Face..
Then theres Uniqlo who chooses to remain logo-less, designing good quality and functionality, at a decent price.