What Being “On The Hook” Means For Your Business
When starting out in business, many search for the largest audience to find and make a difference in.
We see a bigger audience as a bigger opportunity and we chase the opportunities that cast the widest net, a product or service that screams to “everyone”
Theres a term for the opposite : Minimum Viable Market
What’s the smallest amount of people we can offer a service to that meets and exceeds their expectations.
Here’s why we shouldn’t aim for everyone..
The Smallest Viable Market puts you on the hook
On the hook for what?..
On the hook to face the fire, to face the feedback from a very specific, distinct audience saying “Hey, you suck for US..”
Aiming for everyone leads you to fall for false perfectionism.
Everyone gives no feedback.
Allowing you to be off the hook.
Kevin Kelly’s book 1000 True Fans explains this simple idea, you just need 1,000 true fans to build an incredible business and life.
True Fans are described as fans who will buy everything you create, share your work for you, and be the first to tell a friend about you, you can create $100 worth of products a year, you can earn enough creator income ($100,000 per year in this scenario) to sustain yourself.